Blue Dart Express Limited, South Asia’s premier express air and integrated transportation and distribution express logistics company, part of the DHL Group, has announced its General Price Increase (GPI), effective from January 1, 2024. The average shipment price increase will be 9.6% as compared to 2023, dependent on the shipping profile.
In order to consistently deliver resilient, dependable and efficient solutions to its valued customers, Blue Dart reviews and adjusts its pricing annually. This adjustment considers a multitude of factors including the current macroeconomic factors, geopolitical tensions, tighter monetary and fiscal policies, inflationary pressures, and exchange rate fluctuations, all of which impact the cost structure and call for reasonable tariff adjustment, explained a release.
Additionally, the company demonstrates its ongoing commitment to environmental responsibility by reducing CO2 emissions through targeted investments in green transportation technologies, smarter route planning and clean fuels. Blue Dart has planned significant investments in its IT infrastructure to ensure data security and deliver a world class user experience, including the introduction of chat bots, a new shipping portal, seamless marketplace plugins, and other initiatives.
Elaborating on the announcement, Balfour Manuel, Managing Director, Blue Dart, said, “The aftermath of the global disruptions in the last few years has given rise to evolving forms of globalisation. As of 2023, we have faced the challenges of a volatile global market, yet we have consistently delivered dependable services to our customer base. Through our annual price adjustment, we are channeling investments into our infrastructure and cutting-edge technology, ensuring the resilience, sustainability, and top-tier customer solutions that define our commitment. This includes advancements in our aviation infrastructure and vehicle fleets, the expansion of our hubs and gateways to meet growing customer demands, and our dedication to sustainable solutions. Our annual rate adjustment primarily aligns with inflation and empowers us to maintain service excellence while addressing rising costs”.
Ketan Kulkarni, Chief Commercial Officer, Blue Dart, added, “Through our annual price adjustments, we can allocate resources toward improving our infrastructure and technology, thereby guaranteeing robust, sustainable and evolving customer solutions. We consistently refine our systems and procedures to maintain a forward-looking advantage, even when confronted with challenges. Automation and technology have always been fundamental tenets of our operations, not only ensuring customer delight but also enabling us to make conscientious, viable decisions that protect the future for generations to follow”.
As a preferred logistics provider for prominent organisations in various sectors such as E-commerce, Lifesciences & Healthcare, Automobiles, Consumer Electronics, Banking/Financial Services & Insurance, Blue Dart has been actively investing in expanding its presence in emerging markets, enhancing transit times, upgrading infrastructure and embracing future technologies. These strategic investments are designed to secure a competitive edge as a pioneer and maintain flexibility and adaptability, the release added.