Saudia Cargo unveils BEYOND campaign to increase exports

Saudia Cargo has launched its ‘BEYOND’ campaign to increase Saudi exports and strengthen its position in international markets. Run in partnership with the Saudi Export Development Authority and the ‘Saudi Made’ programme, the campaign supports the goals of Saudi Vision 2030 by boosting the Kingdom’s role in global trade and opening new shipping routes. The ‘BEYOND’ campaign uses the message “From Saudi to the World, We Reach Beyond” to show Saudia Cargo’s plan to move products from Saudi Arabia to more international destinations. The company said it will use its logistics network to carry agricultural crops, dairy products and other national exports to new markets, including Manila, Kuala Lumpur, Addis Ababa, Jakarta and Cairo. The company reported a 14% growth in exports last year compared to previous years. This year, Saudia Cargo added a new route to Zhengzhou in China to strengthen its network, as per a report.