In order to make the booking process on the Lufthansa Cargo website easier and more efficient in the future, the company has introduced FastTrack: in a new pilot environment within the booking page, freight customers can currently test a significantly shortened booking process and simultaneously make real bookings. With limited functions and a reduced product selection, the streamlined design and booking process can be completed with just a few clicks. This results in a time saving of around 30%
The new booking process also offers other innovative features: customers can request routings from different origins and destinations at the same time, save booking templates as favourites, choose from different views, and select and configure alpha and beta variants for various functions. The booking page, which is currently being tested, was developed in close collaboration with the carrier’s customers and service teams, and their feedback keeps being implemented quickly.
“We are pleased to be able to implement our customers’ feedback promptly with FastTrack and to be able to further improve our services in close collaboration with them. The response so far shows us that we, as a company, are on the right track when it comes to digital offerings and that it is important to constantly critically review and optimise our existing services,” explains Marcel Kling, Head of Digital Sales at Lufthansa Cargo.
The experiences and lessons learned from FastTrack will also be transferred to the regular booking platform in the future. For the time being, FastTrack is still only accessible to a selected pilot group and for general cargo bookings. However, the user group will be gradually expanded to include additional customers who are interested, said a release.