Last month, ECS Group’s Squair team verified its one millionth AWB since VERIFY operations first began in March 2020. Squair offers a crucial and unique back-office service to airlines and GSAs, enabling them to concentrate fully on tasks of higher value for customers. The speed of industry adoption is fanning further expansion.
Outsourcing necessary but labour-intensive and non-revenue-generating process steps provides GSAs and airlines the freedom to focus completely on front-end customer service, ultimately increasing overall customer satisfaction and benefiting business operations. Squair’s VERIFY offers AWB verification and data capture service as a stand-alone ability. The teams process AWBs completely digitally, following up on billing queries where required, and consolidate and check cargo sales reports. This centralised process optimisation means lower operational costs for customers, and results in fewer Charges Correction Advices (CCA) and disputes. ECS Group is the sole GSSA to offer this as a stand-alone service, which has rapidly gained traction in an air cargo industry otherwise faced with long-term resource challenges, said a release.
Team in India
Rapid growth in customer numbers led to the launch of a second Squair team in India in February last year, complementing the existing team in Bulgaria and opening the market to Far East customers. By the end of 2023, Squair India had grown to a team of 14 people. It now has 16 people working, and the plan is to keep growing the team up to 23 by the end of this year.