A high degree of digitalization has been witnessed in cargo sales and booking process this year. Interfacing with online booking platforms like cargo.one and Freightos’ WebCargo is a practice gaining traction among carriers.
80% of bookings for standard products run through the carriers’ own websites. While shippers still prefer a balance of digital convenience and human sales support, the trend toward automation appears to be accelerating.
In a recent survey of its customers, Lufthansa Cargo found that shippers increasingly demand the transparency that digital touch points can offer. In December, Lufthansa Cargo began offering dynamic spot pricing. Through its own booking channels, the carrier now offers real-time bookable rates that include routing and product choices. Dynamic pricing is currently available in twelve markets, but will gradually be expanded to include additional stations.
Source : Various Agencies cheska-lekarna.com