ARTIFICIAL intelligence (AI) is becoming a strategic enabler across the commercial organisation. From booking and pricing to customer service, sales support, forecasting and decision-making, AI is helping unlock new levels of automation, efficiency, personalisation and data-driven insight.
The objective remains unchanged: making it easier for customers to do business while empowering employees to focus on higher-value activities through the optimal combination of human expertise and technology. Air France KLM Martinair Cargo refers to this approach as its bionic model.
A recent example of this strategy is the introduction of the new AI-powered Auto-Fill feature within myCargo.
The feature allows customers to simply copy shipment information from an email or other unstructured text source and paste it directly into myCargo. The AI engine automatically identifies, interprets and extracts relevant shipment details — including dimensions, weight and number of pieces — and instantly populates the required booking fields.
By eliminating manual data entry, customers can create bookings faster, reduce administrative effort, improve accuracy and increase productivity.
In parallel, Air France KLM Martinair Cargo is gradually rolling out its new AI-powered Auto Quote capability. This functionality automatically generates highly accurate spot quotations for customer requests received though myCargo or via email. By significantly reducing response times, customers can react faster to market opportunities, improve service levels and ultimately become more successful in their own business.
These innovations represent another important step in Air France KLM Martinair Cargo’s ambition to deliver a truly digital B2B customer experience with the simplicity, convenience and intelligence customers increasingly expect from leading digital platforms, highlighted a release.
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